Year-end spend check
This one is closed for the year.
Thanks for looking. If you want to know where your marketing money is leaking, start with the free scorecard or the full Revenue Leak Audit.
Year-end Revenue Leak Review · 5 of 5 spots left
Spending big before the year ends? Let us check it first.
Black Friday, holiday sales, year-end giving, the last push of the year. Before you put real money behind it, I'll go through where that money goes after someone clicks, and Laura will check whether the numbers add up. You get a clear list of what to fix before you spend, in five business days. It's my Revenue Leak Review, timed for year-end.
$1,250 · five business days · 5 spots · book by November 13 to have your results before Black Friday
Why check first
This isn't money out of your marketing budget. It's what protects it.
$1M+ a month in ad spend for one business I worked with, once we could see what was really working.
Their reports said each customer cost about $150. When I fixed the tracking, the real number was about $1,200. We moved the money to what actually brought in customers, and they scaled to more than $1 million a month.
That's the point of checking first. If your tracking, your landing page or your follow-up is broken, a bigger budget just loses money faster. If it's working, you get to spend with confidence instead of hoping.
What we check
Two of us. Two sides of the money.
Preston
Where the money goes after the click
- Your tracking. Can you see which ads and emails actually turn into sales?
- Your landing pages and offer. Will someone ready to buy actually buy?
- Your follow-up. What happens to people who click but don't buy yet?
- Your ad setup. Budgets, targeting and the basics that waste money quietly.
Laura, behind the scenes
Whether the numbers add up
- Your break-even. The most you can pay for a customer and still make money.
- Your budget cap. A sensible ceiling for the season, based on your margins.
- What to watch. The few numbers that tell you when to push and when to stop.
Laura runs operations and finance for our business. She has a degree in business administration and worked at a private holding company before coming on board.
What you get
Five business days, start to finish.
- Day 1A short kickoff and view-only access to your ads, analytics and website. Laura sends simple instructions.
- Days 2 to 4We go through everything: tracking, pages, offer, follow-up and your numbers.
- Day 5Your list and a call to walk through it: what to fix before you spend, what to watch while you spend, your break-even and your budget cap.
What's included: one website, up to three ad or email channels (for example Meta, Google and your email list), the list and one call. Need more than that? That's the Revenue Leak Intensive.
It counts toward the Intensive. Book the Intensive within 30 days and the full $1,250 counts toward it.
Who it's for
Built for anyone putting real money into the end of the year.
- Businesses running Black Friday, Cyber Monday or holiday sales
- Nonprofits heading into Giving Tuesday and year-end giving
- Anyone with a final push to close out the year
It's the best fit if you're putting $5,000 or more into year-end marketing. Below that, start with a free Revenue Chain Check or the 3-minute scorecard.
Questions
Before you book.
Why five spots?
Because each one is a real look at your business by me, with Laura on the numbers. Five is what we can do well before Black Friday. If they go, I'll open more only if I can keep the same turnaround.
Do you need my passwords?
No. View-only access to your ad accounts, analytics and website is enough. Laura will send simple steps.
What if you find something big?
Then you'll know before you spend, not after. I'll tell you exactly how to fix it. You can fix it yourself, my team at Cone Agency can, or I'll work with the people you already have.
I'm not doing Black Friday. Is this still for me?
Yes. Any big push to close out the year counts: holiday sales, year-end giving, a launch, or just spending what's left in the budget.
How does paying work?
Book a free Revenue Chain Check. If it's a fit, Laura sends the invoice, and your spot is held once it's paid.
5 of 5 spots left
Check it before you spend it.
$1,250 · five business days · book by November 13 to have your results before Black Friday on November 27.