Copy, fill in, send
The Leak Fix Kit.
The audit shows you where the money is leaking. This kit is what you send to plug it. Every message here is short, plain and written to sound like a person, because a message that sounds like a robot gets ignored.
Fill in your details once below. Every template updates with your name and business, ready to copy.
Bonus 1
Follow-up templates.
The leads you already paid for are the cheapest ones you'll ever get. These cover the three places most of them leak: the missed call, the quote that goes quiet, and the customer you never contact again. Words in red come from the person you're writing to.
Bonus 2
Review and referral kit.
Happy customers will send you work if you ask at the right moment. The right moment for a review is the day the job is done. The right moment for a referral is about two weeks later, after they've lived with the result.
Make it automatic. Most invoicing tools and CRMs can send the review request when you mark a job paid. If it depends on someone remembering, it won't happen.
Bonus 3
The speed-test script.
Find out what really happens when a new customer reaches out. Get a friend to do this, and don't warn anyone at the office.
- Weekday, 2pm: fill out the contact form on your website as a real customer asking for a quote.
- Weekday, 7pm: call your main number and leave a voicemail asking for a call back.
- Saturday morning: message your Facebook page or Google Business Profile asking about price.
- For the next 10 days: log every call, text and email that comes back, with the time.
The log. Fill it in as replies come back.
| Test | Sent | First reply | How long | Follow-ups in 10 days |
|---|---|---|---|---|
| Website form | ||||
| After-hours call | ||||
| Saturday message |
What good looks like: a real person within 15 minutes during business hours, a text back within an hour after hours, and at least three follow-ups if they don't book.
Bonus 4
Grade your agency.
Bring these eight questions to your next meeting with whoever runs your marketing: an agency, a freelancer, an employee or you. A good partner answers all eight without flinching.
- How many customers, not leads, did our marketing bring in last month?If they only know clicks and leads, they're measuring their work, not your business.
- What's our close rate, and has anyone asked?They can't judge lead quality without it.
- What's a customer worth to us, and what does one cost?Without both numbers, nobody can say if the spend is working.
- Do I own the ad accounts, website, domain and Google profile, with my own login?If you don't, you can't leave. Fix this first.
- What did you stop or cut in the last 90 days because it wasn't working?Someone watching the numbers cuts things. Someone padding the invoice doesn't.
- In one sentence, what did you do last month?If it takes a paragraph, it probably wasn't much.
- What happens to a lead after it comes in?They don't have to fix your follow-up, but they should know it's where the money goes.
- If we parted ways tomorrow, what would I keep?The answer should be everything.